I coach elite technology sales executives into the top 1% — by mastering the one thing that truly decides performance: yourself.
For senior sellers & leaders at the world's leading tech companies
Bigger strategic deals. A career that keeps climbing. The quiet confidence of someone who has stopped getting in their own way. You've got the talent. The question is whether you'll master the one variable that decides everything.
Every elite seller fights on three fronts. Only one of them actually decides the outcome.
Closing massive, complex, multi-stakeholder deals with the most demanding Fortune 100 buyers on earth in 2026 is tougher than it has ever been.
Your identity, beliefs, confidence, vision, habits, skills and mindset determine your level of success. This is what actually caps your performance and you are a hostage to it.
The world's top performers — whether in business or sport — relentlessly work on their inner game. You can't outperform who you believe you are — so that's where the work belongs.
The gap between where you are and the top 1% is almost never a gap in skill. It's a gap in belief.
"I've carried the number you carry — and I know the self-doubt that sits quietly behind it."
For 25+ years I sold the largest, most complex cyber security deals possible to the most demanding clients at Fortune 100 banks (and a few other types of firms within the F100). I have been an award winning seller at the likes of Check Point Software, Google, HP and Cisco, as well as some not-so-well-known firms. I learned the hard way that the biggest gains never came from a new technique — they came from who I was being. Now I coach elite sellers and their leaders to win that same inner battle.
A focused, honest conversation about where you are and what's really holding you back. Leave with at least one insight you can use that week.
We map your beliefs, identity, vision and habits alongside your sales craft — pinpointing the few internal gaps capping everything else.
In regular ASCEND sessions we dismantle the limiting beliefs and build the mindset, confidence, skills and habits of a top-1% operator.
A talented seller held back by their own doubt
Plateaued. Identity tied to the quarter. Capable of far more than your beliefs and habits currently allow — and quietly aware of it.
A self-assured, top-1% strategic operator
Unshakeable in any quarter. Closing bigger, more strategic deals. Performing from identity, not anxiety — and winning at work and at home.
Book a discovery call. One honest conversation about the opponent in your own head — and how to beat it.
Not ready to talk? Email Steve a question first.